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(RED) under fire: Group says buy less; show us the books
By now, you may have seen or possibly even purchased a (RED) product. If you haven’t, here’s a little background from the Product (RED) website: (RED) was created by Bono and Bobby Shriver, Chairman...
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Bite-sized Friday: Responsible Marketing Lite
For a change of pace, I thought I’d share a few bite-sized Responsible Marketing-related things I’ve come across this week. Causes Reports On Its First Year – $2.5 Million For 20,000 Charities And...
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On Black Friday and consumerism
Today is Black Friday. You might have heard it’s the busiest shopping day of the year. It seldom is. The Saturday before Christmas is typically the busiest shopping day of the year. You might have...
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Responsible gifting: How gift cards are green
Ever get something you didn’t want for the Holidays? Yeah, me too. Have you returned every gift you didn’t like? Yeah, me neither. Unwanted gifts take space in your life and are eventually given to...
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Green Valentine’s Day: Forget about lingerie, adopt a pig for that special...
According to American Greetings Corporation, around a billion Valentine’s cards are sent globally each year. That’s a whole ‘lotta love, and waste, being spread around the world. Don’t forget about...
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Hey Abercrombie, take your apology and suck it.
Oh, Abercrombie. You continue to steal the headlines with your chiseled shirtless teenagers gracing the cover of your shopping bags, scandalous advertisements, and beautiful hand-selected employees....
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Shifting from reactive to proactive customer service that sells
Recently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The discussion highlighted customers’ increasing disillusionment with traditional advertising; and as...
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